High Visibility Engagement Campaigns

High Visibility Engagement Campaign

NYS High Visibility Engagement Campaigns

While STOP-DWI efforts across New York have led to significant reductions in alcohol and drug-related fatalities, too many lives are still lost due to crashes caused by drunk or impaired drivers. Highly visible and publicized efforts, like the STOP-DWI High Visibility Campaigns, aim to further reduce the incidence of impaired driving. Research shows that high-visibility enforcement can reduce drunk driving fatalities by as much as 20%. Sobriety checkpoints and roving patrols play a key role in raising awareness about the issue.

Genesee County's STOP-DWI Program coordinates efforts with local law enforcement agencies to participate in every statewide initiative aimed at stopping impaired driving, preventing injuries, and saving lives. Remember: impaired driving is completely preventable — all it takes is a little planning.

2024 - 2025 Campaign Dates:
  • Halloween: October 31 - November 3
  • Thanksgiving: November 27 - November 30
  • Holiday Season (National): December 11 - January 1
  • Super Bowl: February 9 - February 10
  • St. Patrick's Day: March 13 - March 18
  • Drugged Driving Awareness (420 Day): April 18 - April 20
  • Memorial Day: May 23 - May 26
  • 100 Days of Summer: June 5 - June 8
  • 100 Days of Summer: June 12 - June 15
  • 100 Days of Summer: June 19 - June 22
  • 100 Days of Summer: June 26 - June 29
  • July 4th: July 3 - July 6
  • 100 Days of Summer: July 10 - July 13
  • 100 Days of Summer: July 17 - July 20
  • 100 Days of Summer: July 24 - July 27
  • 100 Days of Summer: July 31 - August 3
  • 100 Days of Summer: August 87- August 10
  • End of Summer/Labor Day (National): August 13 - September 1

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